Artemis Patrick

Sephora North America’s New CEO Is Keeping the Beauty Giant on Top

Artemis Patrick learned the art of resilience at an early age. Her family was forced to flee Iran for the United States when she was just 7 years old. After her mother returned to visit and couldn’t come back and her father struggled to find work, she entered the foster care system, living in a group home for a year before moving in with foster parents. Now, after being named CEO of Sephora North America in 2024, she sits atop the biggest beauty empire on the continent. Patrick’s toughness — paired with 18 years of experience at the company and her ability to channel the mindset of young shoppers as the mom of a teen — has helped her increase the beauty behemoth’s market share in North America, and she’s just getting started. A partnership with Kohl’s (which is edging out competitor Ulta) is projected to surpass $2 billion in sales this year, and Sephora is in the middle of the largest capital project in its history, redesigning all 700 stores in its North American fleet.

By Audrey Goodson Kingo