Farnaz Azmoodeh

The CTO Using Her Platform to Register Voters

The phrase “link in bio” is now part of the online lexicon, thanks in part to Farnaz Azmoodeh, who leads Linktree’s engineering and technical teams. That’s because more than 70 million+ brands and people use Linktree to guide their social media followers to multiple URLs through a single “link-in-bio.” In 2024, Azmoodeh spearheaded the launch of Linktree Shops, where users can earn commissions by promoting products from 100+ brands (including Amazon, Target, and Sephora). Azmoodeh also directed several philanthropic projects, including a banner that helped users rally support for victims of the Los Angeles wildfires. But her campaign to register voters may have had the biggest impact of all: Linktree collaborated with Vote.org and stars like Stephen Curry, Kerry Washington, and Saweetie to drive more than 80,000 clicks to the voter registration site within just a few days. The efforts helped the nonprofit celebrate its most successful National Voter Registration Day to date, with a 53% increase in 18-year-olds registering to vote compared to the 2020 election season.

By Audrey Goodson Kingo