Laney Crowell

She’s Building a Beauty Empire That’s Good for Your Body and the Planet

Laney Crowell, an alum of Estée Lauder, founded Saie in 2019 with the goal of making sustainable and safe beauty products — ones that use biodegradable or recyclable packaging and ethically sourced ingredients that are free from harmful chemicals. Just six short years later and the brand is a top player in the #cleanbeauty market (which is expected to reach $52 billion by 2030), with $100 million in annual revenue and multiple bestsellers at Sephora. Crowell has led Saie to 50% year-over-year revenue growth while staying true to its ethos of helping both people and the planet. After the fall of Roe v. Wade, Crowell convinced 60+ beauty and wellness brands to raise funds for reproductive justice and, in 2024 alone, her campaign raised more than $300,000 for The SisterSong Women of Color Reproductive Justice Collective. In 2025, Saie launched a new climate initiative, promising to reach carbon net-zero by 2039 and remove 5 million pounds of plastic from coastlines.

By Audrey Goodson Kingo